After the conclusion of day one of our week of Vacation Bible School (VBS) at First Central Baptist Church in Chicopee, MA, back in July, one person teasingly asked if my pictures would be posted in 10 minutes. I jokingly responded, “Maybe 15.”
I was explaining to our elder council last evening that I post the pictures of a church event so quickly (sometimes scant hours after the completion) because I want to create a buzz about our church. I post the photos on my blog and then post the link on my and the church’s Facebook pages. I want people to know that exciting things are happening at FCBC. This allows folks to relive the joy and to share it with others. It also communicates to those who didn’t attend that they missed something significant. It creates an excitement for the event, and it whets people’s appetite for the next one. It makes them want to attend and become part of the staff.
Not only does it create a buzz, but there is also a halo effect. Being one person, I cannot be involved in every ministry at our church. I don’t have time to take pictures of every activity. However, shining a bright light on one activity creates a halo that spills over onto our other ministries. If VBS is so exciting, what might Sunday School look like? If children’s ministry has so much energy and creativity, what might the church be doing in adult ministry? What is Celebrate Recovery all about?
If people are buzzing about what the church is doing, it creates a hunger for more. It gets people in the front door so we can share the exciting news that salvation is a free gift from God.