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Open the front door of the church

30 Oct

In his book, The Rise of the Nones: Understanding and Reaching the Religiously Unaffiliated, author James Emery White has one chapter devoted to key components of a church’s ministry that will keep the front door open and help attract the unchurched. Here’s a summary of his principles.

  • Friendliness—You must be intentional about the guest’s experience and cultivate an atmosphere of acceptance. “Acceptance is not affirmation, but it is an embrace.”
  • Children’s Ministry—Children are the heart of your growth engine. And if nones ever come to your church uninvited, it will probably be for the sake of their kids.
  • Music—Music matters, and the key is cultural translation. And remember, there’s no such thing as traditional music.(See yesterday’s blog.)
  • Building—From the moment when nones first view the church and its grounds, the initial impression is made; physical surroundings convey strong messages.
  • Importance of the Visual—Over the last twenty years we have decisively moved to a visually based world and the church needs to move with it.

Does all this matter? It depends on whether or not you are expecting company.

 
1 Comment

Posted by on October 30, 2014 in Books, Church, Culture, Quotes

 

One response to “Open the front door of the church

  1. Quotes of fame

    October 30, 2014 at 7:59 am

    What a wonderful thing it is to be sure of one’s faith! How wonderful to be a member of the evangelical church, which preaches the free grace of God through Christ as the hope of sinners! If we were to rely on our works–my God, what would become of us?

    George Frideric Handel

     

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