One of the hardest audiences to communicate with is frequent fliers. They don’t listen to a flight attendant’s safety spiel. They pick up their book, magazine, newspaper and tune out the flight attendant.
It often takes a “Miracle on the Hudson” which occurred on January 15, 2009, when Capt. “Sully” Sullenberger landed US Airways flight 1549 on the Hudson River to get passengers to sit up and pay attention to the warnings about landing on water.
A second group that is difficult to communicate with is people that have been in church for a long time. They have the “been-there-done-that-know-the-Bible-stories” look on their faces. They tune out the pastor and get a head start on their Sunday afternoon nap.
It is that latter group that Jesus is addressing when he begins to teach in parables. He concludes the parable of the sower (Mark 4:3-8) with the challenge, “He who has ears to hear, let him hear” (9).
Perhaps we should end our sermons with the same word of encouragement.